Jessica,+Toni,+Colleen

= ENTREPRENEURSHIP =

Business Plan Guidelines
= = = Setup: = //Margins// – 1” //Spacing// – double

//Order// – should be placed in the order as described below. = = = Cover letter done =

**** 224 Peach Street **** Erie, PA 16501 **** Telephone: 814-882-4456 **** Fax: 1-800-SWE-EEET ** April 16, 2008 Mrs. Yvonne Best-Proctor FLBHS Bank 931 High Street Waterford, PA 16441 Dear Mrs. Best-Proctor: We want to create a bakery called Sweet Treats. Our targeted customers are teenagers and young adults. This would be a place they could come and hangout. It would be a place for them to come eat, talk, and have fun. They would be able to socialize, and maybe even meet new people. Our goal would be that this business would help children and teenagers stay out of trouble and be safe, but have fun at the same time.
 * Sweet Treats**
 * Toni Robinson, Colleen Williams, and Jessica Dilworth

We will be starting out with $130,000. This money is to help us buy a business and get it running. We will use the money to buy the products that we will need in order to start our business, and keep it running. Some of this money in our savings account is from us winning the money in the lottery. The rest of the money will come from the loan the bank will grant us. The loan will consist of $500,000. I would like to thank you Mrs. Best-Proctor, for the time you took out of your day for evaluating our request for Sweet Treats. You can reach us at any time any day at the following numbers. You can reach Toni Robinson at 814-602-0202, Jessica Dilworth at 814-602-2200, and Colleen Williams at 814-504-8844. Thank you for your time. Sincerely yours, Toni Robinson Jessica Dilworth

Colleen Williams

= Cover page (page 105) DONE = Should include the company logo.

Sweet Treats 224 Peach Street, Erie, PA 16441 Phone: 814-882-4456 www.sweettreats.com www.sweettreats@aim.com

= Title page (page 105) **Done** = Sweet Treats Jessica Dilworth-President 946 Clark Drive Waterford, PA Toni Robinson-Vice President 1567 East 3rd Street Waterford, PA Colleen Williams-Manager 5612 West 12th Street Waterford, PA = = = Table of Contents (page 105) **done** = **__Table of Contents __**
 * Page 1 || ……………………………………………………………… || Cover Letter ||
 * Page 2 || ……………………………………………………………… || Cover Page ||
 * Page 3 || ……………………………………………………………… || Title Page ||
 * Page 4 || ……………………………………………………………… || Table of Contents ||
 * Page 5 || ……………………………………………………………… || Statement of Purpose ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 6 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………… || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Executive Summary ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 7 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………… || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Goals and Objectives ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 8 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………… || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Management Team Plan ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 9 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………….. || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Company Description ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 10 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………….. || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Product/Service Plan ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 11 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………….. || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Market Analysis ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 12 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………….. || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Marketing Plan ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 13 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………….. || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Operational Plan ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 14 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………….. || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Organizational Plan ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 15 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………….. || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Financial Plan ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 16 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………………….. || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Growth Plan ||
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Page 17 || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">…………………………………………………………… || <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 200%; FONT-FAMILY: 'Times New Roman','serif'">Contingency Plan ||

= Statement of Purpose done = <span style="COLOR: #f60e0e; FONT-FAMILY: 'Times New Roman', Times, serif">We are asking for a loan to start up a bakery called Sweet Treats. We plan to use the money to help build our bakery, and get it started. We will need money to buy the food, furnish the bakery, get security, working facilities, and other things. We will need to hire waiters, bakers, servers, cashiers, and janitors. We want to provide a place for teenagers and young adult to come and do work, socialize, eat, and just to have a good time. We will supply wireless internet so people can come and do work and still be able to have time to buy the food that we will make. Sweet Treats will be a partnership.

<span style="FONT-SIZE: 14pt; TEXT-TRANSFORM: uppercase; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"> = Executive Summary (page 102) = This is a summary of what is written in the business plan. The executive summary is to be **__written last__**. Be sure it includes the **__most persuasive points__** you have made. This section should be no more than two pages. The executive summary should include: Sweet Treats is a bakery that makes you feel at home. Our businsess concept is to make sure that our customers are fully satisfied. We want to price our baked goods at an reasonable price that everyone can afford and enjoy. We want to make our customers happy, but we are not all about profits. We want to make enough profits to keep our business running and have a little extra incase something would come up. We also want to provide our customers delicious homemade baked goods. We want to become the best bakery around. We want everyone to know our name after a few years. Our company is going to be unique because Toni Robinson, Jessica Dilworth, and Colleen Williams want to make the best products that we possible can. We are going to make delicious homemade baked goods like cookies, cakes, pies, and anything else you can think of. We are wanting to borrow $500,000 from the bank to help us open up our business. We will need to buy the products that we need inorder to open our business. We will need to get equipment such as oven, tables, chairs, counters, dishes, ect. Then we will need money to fix up a building and get it running. We want to create a name for ourself that everyone will know and want to come and enjoy our food, and our nice atmosphere at our bakery. We will provide the best tasting baked goods! -describe the business concept and communicate what is unique about the idea -include the projections for sales, costs and profits -identify the needs (inventory, land, building, equipment, etc.) -state the amount you are interested in borrowing = = =Vision Statement. **DONE** = The vision statement for Sweet Treats is to open a bakery, and provide good service to the customers. We want to buy a preowned building and just fix it up for it to fit our needs. We want to refurnish some of the furniture to provide a good atmosphere for our customers. We will make sure all the electric is working good, and we will also make sure we have working facilities. So we will only need to fix up somethings. We want to provide good food for our customers. What we would like to achieve in Sweet Treats is to make sure that all of our customers are fully satisfied in are product and service.We would also like to make a good profit off of are good services. This way we will be able to keep providing are good service to the customers. Sweet Treats wants to create an enjoyable atmosphere. We want to make it so everyone wants to keep coming back. We want to provide delicious tasting food and good drinks with a comfartable place to eat in. Our short term goal is to get our business up and running with no problems. We want to get our name out there for everyone to know. Our long term goal is to keep our business running, making good business, and have good loyal customers that always come. It would be nice to get to know the people and become friends with them. This would help our business in the long run. Mission Statement .** Our mission statement is that we want to be able to provide service to 100 customers by the end of the first year. Sweet Treats would like to become a successful bakery in the community. We want our bakery to be the most successful bakery and very profitable. We want to create a place that will hopefully help lower all the problems in society of teens getting in trouble. This would help, because they would have a nice local place to come hangout at. Sweet Treats wants to be able to povide the customers with a nice relaxing atmosphere of socializing, doing work, and eating. We want to become one of the best bakeries in the area, and provide good food and service. As Sweet Treats industry grows and starts to develop over a period of time, Sweet Treats will grow and adapt to the trends of food, and keep of with the other bakeries. Our goals for the first year is to get the bakery running and usable. Our goals within five years are to pay of the loans and get or business running with no problems. with in ten years our business will become successful in running with no problems. We will be a well know business for our good food and good service. =  Management Team Plan (pageS 102, 306 - 317) dONE   = ||  Jesssica will be the President of Sweet Treats, she will control the expenses and the budget, employee wages. As we as authorize all purchases and sales of the other executive decision. || ||  Toni will be Vice President and will be in charge of the customers needs. Also she will be in charge of employee hours. Toni will also be a waiter and a cashier. || || Colleen is the manager and will be in charge of the inventory of the supplies. Also she would be in charge of making sure everything is cleaned properly. Also Colleen will be a Head Baker and a dishwasher. ||
 * Goals and Objectives __DONE__**
 * Jessica Dilworth
 * Toni Robinson
 * Colleen Williams

The management team plan should highlight practical exposure to the intended business. Relevant volunteer work, leisure pursuits, and employment may provide valuable experience that could be helpful in running the business. Also tell what expertise each partner is missing and how this will be overcome. Include an organization chart of all employees’ title and job description. The chart is to be designed in PowerPoint and included in the Appendix. The detailed description of each partner and his/her job description should be included in the plan. All of our workers are fully qualified in the process of running our business. Colleen Williams, Jessica Dilworth, and Toni Robinson have all graduated from Fort Leboeuf Highschool with their diplomias. Jessica Dilworth and Colleen Williams both graduated with honors. Later on Colleen and Toni went to Edinboro University to reciece degrees in business. Jessica went to Mercyhurst College and also graduated with a degree in retail management and business. ||  ** POSITION/JOB ** || ||  Boss/Finances || || Waiter/Cleaner/Cashier || || Baker/Dish Washer ||
 * Key Executives**.
 * Key Advisors**. Outline the advisory board/key advisors in policy decisions. The chart is to be designed in PowerPoint and included in the Appendix. The detailed description of each board member and his/her expertise, skill sets and personal traits. **DONE**
 * ** TITLE **
 * Jessica Dilworth
 * Toni Robinson
 * Colleen Williams

We will be buying our food from Sam's Club. We will be buying all of our products in bulk so we will have enough supplies to last our company until the next order. We will have a employee that will check the inventory often. Also anyone else that notices that we need to order supplies they will make a list so we will know what all we need to order. The inventory will be conducted weekly. This would help us not run low on any supplies. The product will be produced by our baker (Colleen). She will make the homemade baked goods. Then we will put the food that is made and put it on display in our display case. This way the customers can see our products and how delicious they look. This will hopefully encourage them to buy our products. = Company Description (page 102) = Are motivations are to provide a hangout place for people to come and have fun. We want to supply food and a good atmosphere. We will be selling our products on display for everyone to see. The food will be decorated nicely. It will make the customers happy. We will also make sure that the quality of the food is the best, because our customers only deserve the best. We want to make sure that our customers are fully satisfied. This is what is going to make our business different from other businesses. Sweet Treats will deal with making and providing delicious baked goods. We will be providing cupcakes, cakes, brownies, cookies,ect. The baked goods that we will be producing will be made from name brand ingredients. We will make sure that the ingredients that we will purchase will be fresh and up to date. Our targeted market will be anyone that loves to enjoy the fresh tast of delicious homemade baked sweets in a nice comfortable enviroment. -What is the product or service being offered? - The product or service that is being offered is bakery food, wireless internet, and a place to hangout. -Who is the customer? The customers are teenagers and young adults.
 * Service Providers**. Purchasing and inventory activities
 * Motivations**. **DONE**
 * Entrepreneurial Opportunity ** . Describe the unique selling proposition your company will have to capitalize on the opportunity.
 * Business Concept ** . Explain the products and services your company will provide and the markets you will target to sell them. **(Pages 94 – 95)**
 * Answers the questions ** : DONE

-What is the benefit you are providing? - A place for young teens and adults to come and hangout and have wireless internet so they can do their work. This place has a good location for people to be able to come.

-How will you get the product or service to the customer?. The product and service will be delivered to the customers by coming to the store and ordering what they want, or by going on the internet and preordering and then coming to pick it up. -When, how, and why the potential entrepreneur developed the idea for the business? We like to bake and we always wanted to start one up on our own. We decided to develop this idea this year. We wanted to create a place for teens and young adults to come.

= Product/Service Plan (page 102) DONE = Gives a **__detailed__** and **__specific__** description of the product or service being offered. The product that is being offered is baked goods. We will be making delicious Homemade bakery items. They will be so delicious that they will make you want to keep coming back for more. The service being offered is a good atmosphere. This bakery is going to provide food and a comfortable place to eat. We want our customers to feel at home, and be able to just relax and have a good time. In the long run we want to provide good service and products to help us gain loyal customers. = Products and Services. How will the products be created/produced and who will manufacture them. Describe the process of the creation/production. =     The products that will be made will be made by our baker (Colleen). She will take old homemade recipes and make them at our bakery. She will follow the recipe to make the foods we will be selling. She will mix the ingredients needed to make the food into a bowl then put them in a baking pan that will be appropriate for what we are making. If we are making cupcakes we will use a cupcake pan. If we are cooking cake we will use a cake pan, ect. Then we will put them in the oven and make them to the appropriate time. Then we will take them out and put them on a cooling rack and make sure that they are cooled before we remove them from the pan that way we will not destroy them. Then we will put them on plates and serve them to the customers. Then after the food is served we will collect the dishes and wash and sanitize them. = = = Unique Selling Proposition. Describe the features, benefits and unique selling proposition of your products/services. = Our features of Sweet Treats is good tasting homemade baked goods like you never had before. The benefits of our product is that there are no surprises. You will recieve exactly what you want with no surprises. If your not satisfied we will do our best to fix the problem. Our unique selling propositon is to make our customers happy, and keep them wanting to come back. We are more worried about the customers than the money. = Competitive Products or Services. Describe the features, benefits and unique selling proposition of your competitors’ products/services. Explain how your products and services will be unique and positioned in the market. = The features of our bakery is homemade baked goods, good service, and a nice place to eat. The benefits of Sweet Treats is that it is located in a good place close to everyone. It is also located where everyone knows so this will make it not hard for people to find it. Our unique selling proposition is that we will provide good food at a good price. This will differ from other markets is because we will provide good service. We will have really nice friendly people working for us. You will feel at home. We will guarentee our food. If your not satisfied we will refund the customers. = = =Product Development Milestones. Explain the steps you will take to conceive, design, text and evaluate your products and services. = = = = Industry Overview (pageS 103, 116 - 118) = Research of the industry and market you plan to target. It analyzes your customers, competition and industry.

The growth of a baker will increase over a period of time. It will probably increase by 30% if the trend continues. We have an advantage over our competitors, because we will be providing good service and a tasty product. We want the best for our customers, and that is what makes us different from our competitors. We are not all about making a profit. We just want the satisfaction of our customers. We will have a website that you can go on and look at to see what sales we will be having. Our website will also include our phone number and our store address. We will not be delivering the product to the customers. The customer can preorder the food, but then they have to come and pick it up on their own time. We will be the one selling the product to the customers. Sweet Treats will be the one order the ingredients, making the product, and selling the product to the customers through our bakery. The external environment would be the price of the ingredients we need and the gas it will take to get the ingredients to us. Another thing is the gas prices for our customers. They will have to drive to our bakery and use gas. Our product life cycle will be a couple of years. The reason why is, because we will have to do a lot of mantaince work. We will always have to be making sure that our applainces are working correctly so that it will not cause any damage to the rest of our business. We will probably have to fix up the building every 2-3 years after wear and tear. We will probably have a few barriers to entry. Our main competition is any other bakerys that are near by that offer similar service as we do. We will hopefully gain the loyaltly of local customers that will come and enjoy the tast of homemade baked goods. We will make sure that we will buy the best products that we can possible buy. We will make sure that they are fresh and good to eat. We will make sure that we always buy our ingredients from the same place to help guarentee the quality and tast. We will be competiting with other local companies, but hopefully in the end we will win the customers over. We will price our items according to the demand of the product. As the demand goes up the price will most likely decrease. If the demand isn't in high demand the price may cost a little bit more. = = = Market Analysis (page 103) DONE = =Demographic Profile. Explain the demographic characteristics of your target market. (Pages 118, 126 - 127) DONE = Our demographic is any age group. We think that we will mostly target 15-25 years old, but anyone can come and eat. This is a bakery that welcomes anybody that loves sweets and just want to come and enjoy themselves in a nice atmosphere. Everyone should be able to enjoy some baked goods anytime they want too. =   Psychographic Profile. Name each group and describe its characteristics. (Page 118)   = One of the groups will be people that love homemade bakered goods. We will be providing homemade baked goods. So that anyone that loves to eat delicious homemade baked goods will love to come and eat here. The second group will be teenagers. We will be providing a good place for teenagers to come and hangout and eat. This is a place that they could come and it would help them stay out of trouble. Qe are really intrested in our customers. We want to make sure that they are fully satisfied so that they keep coming back. =    = =   = = Customer Behaviors. Describe the behaviors of your target market and their motivations for purchasing your product/service. (Page 118)  = Are target market will be the main focus of our company. Our target market is anyone or anybody that loves to enjoy good homemade foods at a good price. We want to make sure that our customers are fully satisfied with no problems. = = =Target Market Opportunity. How will your business capitalize on the demographic and psychographic characteristics of your target market? (Pages 118 – 119, 128 - 129) = Sweet Treats will reach the psychographics by doing a study of the constumers. We will study their personalities, values, opinions, beliefs, motivations, attitudes, and their lifestyle elements. We will need to know the personalities of our customers. We are going to have to know their likes and dislikes. We want to know their opinions on the food and if it tastes good. We want to know how we can improve our products or services to help meet our customers needs. We will study demographics by studying the customers by age, gender, income, and other things. This will help us determine our customers age range to know who we are going to be targeting. We will want to target more younger people like teenagers. This will help us tell what their age and gender is to help us know what kind of food to make. We think that teenagers will like our business more just for the fact that it will be a hangout place for them to come. The demographic will help us determine all of this. = = = Competitive Analysis (page 104) = = Direct and Indirect Competitors. Describe your competitors. = Our Competitors are other bakeries selling fresh baked goods, and try to get more customers and sell better goods. We would aslo have to compete with the other bakeries prices, atmosphere, and service. =  Value Proposition. Describe for each of your competitors. = The biggest compettion is the experience between other bakeries. We will need to gain all the experience we need inorder to over come our competitors. For Sweet Treats this will not be a problem, because all of our employees have experience and our fully qualified to work in our force. We will become a really good running business, and gain loyal customers. This will set us apart from other competitors. = = = = =Strengths and Weaknesses. Describe for each of your competitors and the opportunities and threats that your competitors pose to your business. = The threats that our compeititors pose is that they could possibily be able to produce more baked goods than we can or make baked goods with a better quality. They could bave a nicer environment or more loyal customers. They could also have cheeper prices. Some of the opportunities they could pose is to give us a motive to work harder and better to obtain more loyal cutomers and be more succesfull than them. =Sustainable Competitive Advantage. Describe the competitive environment in your market and describe your company’s advantage. =  The competitive environment around us is all the different restuarants that offer baked goods. Our company's advantage is that we have better prices and good food that everyone will love. We offer full satisfaction. If your not fully satisfied we will refund you. We will make sure that all our customers are treated fairly. We also will provide a nice atmosphere. We also will provide a nice place for people to come and hangout. = = <span style="FONT-SIZE: 14pt; TEXT-TRANSFORM: uppercase; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"> = Marketing Plan (pageS 104, 206 - 223) = Plans that govern how the marketing mix is distributed.
 * Projected Industry Sales and Profits**. Explain the projected growth in sales and profits for your industry sector.
 * Competitive Set**. Describe your company’s competitive set including direct and indirect competitors. **(Page 98)**
 * External Environment ** . Describe external factors that may impact your economic sector.
 * Product Life Cycle ** . Describe the product life cycle for you products/services. Explain what strategies will be taken as they go through the life cycle.
 * Barriers to Entry ** . Are there any barriers to entry – economies of scale, economics, legal or political, regulatory, brand loyalty, proprietor technology, access to distribution channels? Detail the strategies you will use to counteract the barriers. **(Page 125)**

Our Tangible features would be the food that the customers are buying. They will be able to eat the food we produce. Are primary feature is going to be any homemaded baked goods. Our intangible features would be a good atmosphere. It will be a place of just fun and laughter. We located it in this area because it is convenient, and recognizable. It has a good scenery, and is located around many other big businesses and is in a location were everone is known. We need handicap accessable stairs and bathrooms. We also need child proof plugs, and childrens cups and high chairs. We need fire detectores, extinguishers, and Carbon Monoxide detectors. We also will need electricity and gass for heating and cooking. We will need water to help cook and clean. The bathrooms will need running water. We will promote our business prior to opening by putting up flyiers telling all about our businesss. We will include the name, hours, telephone number, when we our going to officially be opening, and some of the items that we will be selling. We also will put up signs on the windows of our business that way when people walk by they will see them. Then once our business gets going we will put up a billboard advertising. Then hopefully our customers will tell other people about how good of service we have and how good our product is. We will advertise our product through newspapers and billboards. We will evaluate and monitor the medias effectiveness by obtaining feedback from customers.
 * Total Product Experience**. Include the primary, tangible and intangible features as well as the auxiliary dimension of your products/services.
 * Place Strategy**. Explains why the business will be located at the given address. Explain the building requirements or needs and what type of utilities will be needed. Describe the distribution strategy **(Pages 209 – 213)**.
 * Promotion Strategy**. Write promotional goals and explain how you will implement the goals. Describes how you will promote the product prior to the opening and after the business is established. **(Pages 254 – 264, 278 - 267)**
 * Promotion Plan ** . How will you monitor and evaluate the medias effectiveness. **(Pages 264 – 271)**

Set the pricing objectives first. Examples of pricing objectives include: maximize sales, discourage competition, maintain an image, increase profits, attract customers, etc. Secondly, select the pricing strategy. Product pricing strategies include demand-based pricing, cost-based pricing or competition-based pricing. Service pricing strategies include time-based pricing, bundling pricing or breakeven point pricing. **(Pages 230 – 247)** We will price our products by how much the ingredients cost and how high in demand the product is. The higher the demand the lower the price will most likely be. The lower the demand the cost will probably be a little bit higher. We will price our products to competite with other competitiors. We will want have the lower the cost so that more people will come to our bakery instead of the competitors bakery. We will want to have the best prices so that it will attract more customers. On the other hand we still want to charge just enough so that Sweet Treats will still make a profit so we stay in business and so we can keep providing service to customers. We will price our food according to the amount of money it costs to make the food, but still in a good price range. We don't want our baked goods to cost to much. We want our customers to be able to purchase them. =  Operational Plan (pages 104 - 105) done   = We decided to located Sweet Treats at 224 Peach Street, Erie PA. We chose this location, because we thought that it would be a well known spot. Many people know where Peach Street is so this will make it a lot easier for customers to come and find us. We also want to locate Sweet Treats on Peach Street, because it is inbetween different townships. This way people will not have to travel along distance just to come and enjoy our baked goods and good service. Sweet Treats will need many different facilities and equipment to help operate our business. Some of th equipment we will need is oven, microwave, bowls, eating utensils, plates, cups, mixers, ect. In order to sell the products we will need a showcases so we can show the food, tables and chairs so people can eat and talk in comfort, counters to help serve food, and have a cash register. We will also need two restrooms. We will need one for men and one for women. We will need to have sinks, toilets, hand dryers, toilet paper, soap, and things to help us clean the bathrooms. We will also need to have handicap assemble. All this will help our business run more successfully. **Product Development Process**. What is the process you will use to design and create your products/services? How will you obtain any materials necessary to perform your service. The product development process is as follows. Colleen is incharge of the inventory. She is the cook so when she sees that certain ingredients are getting low and we need to reorder she will make a list. After she makes the list she will then give it to Jessica who is incharge of the finances. After she agrees and figures out the price of the inventory Jessica will place the order. We will be getting all of our ingredients from Sam's Club. This way we will be able to buy the items in bulk. This will insure that we will have enough ingredients to make all the products for our customers. We want to make sure that we will not run out of ingredients that way we will be able to make enough food for our customers. After we get the inventory list and it is shipped to our business we will then began to prepare the food. We will be obtaining the recipes through cook books or personal favorite recipes. Then Colleen (the baker) she will then take the recipe she is making and put all the ingredients together. Then she will do other things that the recipe says like: gather ingredients,add ingredients, mix together, then bake for the stated time. Then after she bakes the product then she will time it. When the product is done cooking she will remove it from the oven. Then we will sit it out to cool on cooling racks. After the products cool we will then remove them from their pans and serve them to the customers. We will obtain any of our materials from Sam's Club. = = = ORGANIZATIONAL PLAN (page 105) = =Job Descriptions. DONE = = = ||  Waiter/Cashier || || Boss/Financer of all money || || Baker/Dishwasher || Toni will be in charge of taking the customers orders, delivering the food to the customers, cleaning the table off when the customers are done eating, and cashing them out before they leave. Jessica will be the boss. She will be in charge of everyone and their duties. She will also be the financer of all the money. She will be the one that will write the checks, inventory, and any other money expensise there maybe. Colleen will be the baker. She will do all the baking and making of the food. She will also be the dishwasher. She will make sure all the dishes are clean. = = =Human Resources. Describe the human resource policies. (Pages 382 – 395) = Sweet Treats will have many human resources. We wil be handling all day to day problems. We will always make sure that all of the fights, disputes, or agruments are resolved before the next day of work. This will help cut down the conflict and fighting between people. We will not tolerate any fighting. If it cant be resolved then we will have to take further actions to make sure that everyone is protected and not at risk. We want to make sure that we have a good atmosphere. We will make sure that everyone will have equal oppurtunity. You will not get any special treatment due to, age, gender, color, religion, beliefs, ect. We will make sure that everyone will be treated fairly. Everyone will be payed equally due to there employee ranking. We will not tolerate any form of sexual harrassment. If sexual harrassment is being the done the person doing the sexual harrassment will be terminated. We will not deal with this. We will hire both people with experience and people without experience. Everyone deserves a chance. So if the person has potential we will at least hire them and train them. If they work out we will keep them. It would be better if they already have experience. We will put up signs saying that we our hiring and what we our hiring for. We will be a flexable company. If the employee needs the day off they must let us know a week or two before the day they need off. Other wise they will need to find someone else to cover their shift. We will allow family leave. This will include births, deaths, and family illnesses. They will not have to worry about lossing their job due to these events. If they can find someone to cover their shift they can have the day off. Our employees will always be involved in most of the decisions. They will help us make smaller decisions. The big decisions will be made among the President, Vice President, and the Manager. All employees will need to chip in on the work. Everyone will have to do the task at sometime. =Legal Structure. Describe the legal structure for the business and why it was chosen (Pages 136 – 147). Explain any legal agreements (partnership agreements) and government regulations that will affect your business (Pages 162 – 170). DONE = Are business is going to be a partnership. We choose this because we have three different people that is going to be helping us run Sweet Treats. We are all really good friends and have been friends for a really long time. So we decided to open this business together. We are going to share all business responsibilities. We will not hire anyone under the age of sixteen. We will not terminate someone unless we have a good reason too. We will charge the same price to every customers. No customers will have special treatment. Everyone will get paid occurding to there placement and how long they have been working for our company. We will make sure that our workers are insured incase of an accident. We will give insurance after the first six months, and if they quit we will no longer be insured by us. We will not tolerate any form of sexual harrasment. If sexual harrasment happens you will be removed from work permantley. We will have a uniform also. The workers will have to wear a shirt with company logo on it. They may wear any colored pants, and sneakers. GENERAL PARTNERSHIP AGREEMENT THIS PARTNERSHIP AGREEMENT is entered into on April 2, 2008 between the following persons: Toni Robinson 1567 East 3rd Street. Waterford, PA 16441 Jessica Dilworth 946 Clark Drive Waterford, PA 16441 Colleen Williams 5612 West 12th Street Waterford, PA 16441 Toni Robinson, Jessica Dilworth, and Colleen Williams agree that upon the commencement date of this General Partnership Agreement, they shall be deemed to have become partners in Sweet Treats. The purposes, terms and conditions of this partnership are as follows: 1. The firm name of the partnership shall be Sweet Treats. 2. The principal place of business of Sweet Treats shall be 224 Peach Street, Erie Pa 16501. 3. The purpose of this business is to give young teenagers and young adults a place to hangout and just have fun. This would give them a place to hangout and we think that this will give them an opportunity to stay out of trouble. They would be able to come eat, talk, watch TV, and do work on the computers. We will supply the wireless internet. Sweet Treats bakery is specializing in baking, service to the community, and a place for people to come and eat. This would provide good service to the community, and it will be a local place that isn’t far from home. 4. Term - The partnership shall commence on and continue until dissolved by mutual agreement of the partners. 5. Capital contribution and distribution of profits and losses: Name of Partner Capital Contribution Percentage Agreed Upon Distribution Specific Cash Value of of Profit Contribution Contributions and Loss Toni Robinson $ 50,000 33 % Specified Services and Expertise Jessica Dilworth  $ 50,000 33 % Specified Services and Expertise Colleen Williams $ 50,000 33 % Specified Services and Expertise A division of profits and losses shall be made at such time as may be agreed upon by the partners and at the close of each fiscal year. The profits and losses of the partnership shall be divided between the partners according to the above schedule. 6. Control - The partners shall have exclusive control over Sweet Treats and each partner shall have equal rights in the management and conduct of the partnership business. Any difference arising as to the ordinary matters connected with the partnership business shall be decided by a third party arbitrator chosen and agreed upon by the partners. Any act beyond the scope of this partnership agreement or any contract that may subject this partnership to liability in excess of one hundred thousand dollars shall be subject to the prior written consent of all of the partners. 7. Disputes - Disputes that would jeopardize new business, contracts, or existing clients and cannot be resolved by the partners within thirty days will be submitted to a mutually agreed upon arbitrator whose decision will be final. Any disagreements or differences that affect the management of the partnership business and would jeopardize new business, contracts, or existing clients and cannot be resolved by the partners within thirty days will be submitted to an arbitration process designed to repair the partnership relationship and solve said differences or disputes. 8. Selling out - If a general partner decides to sell their interests in the partnership business to the remaining partner the interests will be valued at the one half the current business equity plus two percent or the in effect cost of living percentage. Payment for the interests sold shall be made over a period of three years. No general partner may sell their interests in the partnership business to a third party unless it is mutually agreed to by the general partners. Thirty days written notice of proposed sell out to each general partner by the selling partner is required 9. Dissolution - In the event of retirement, expulsion, bankruptcy, death, or insanity of a general partner, the remaining partners have the right to continue the business of the partnership under the same name by themselves, or in conjunction with any other persons they select. Signatures of the Partners _ Toni Robinson _ Jessica Dilworth _ __ Colleen Williams __
 * Pricing Plan**. Describes how you will set prices for the product or service being offered.
 * Location Criteria**. Explain the criteria used to determine the location(s) of your business.
 * Facilities and Equipment ** . Describe the facilities and equipment required to operate the business.** DONE **
 * Operational Logistics**. Describe the inbound and outbound logistics of your company. Also, describe the order fulfillment process and customer service policies.
 * Toni Robinson
 * Jessica Dilworth
 * Colleen Williams

= Insurance. What are the insurance needs for the company? Who will provide the coverage? DONE  = The insurance that we will need to protect our business will be fire, water, theft/security, and customer liablity. We will need fire coverage in case of a fire that we will be able to replace any items that was to get damaged from fire. We will need water coverage so we will be able to replace anything that was to get water damaged. We will need theft/security in case anything was to get stolen we would be able to replace it. Lastly we will need to have customer liability. We will need this incase someone was to accidently fall and get hurt we would be able to pay for them. This way we would be able to take care of any medical bills they may have. We will be getting our coverage from Erie Insurance Co. = = = Financial Plan (page 105) = The financial forecasts for the future of the business. Should include:
 * Sources and Uses of Funds.** The cost of starting the business and maintaining it for a specified period of time. List the sources and the uses of the funds required. Explanation and reference to the initial capitalization plan (//Initial Capitalization Plan - included in the appendix). //**(Page 99)**

The source of our initial investment capital includes a small bakery business. We will be getting a loan for $475,000, and we will be putting in $130,000 of our own personal money. The funds will be used to help start up a business. This will consist of the building, construction, supplies, and other necessary products that will help us start up the business. ** Cash Flow. **Summarize your cash flow projections for the firsts three years. //(Cash Flow Projection – included in the appendix.// We want to make enough money to make sure that our business can stay in business and keep supplying baked goods and services to the customers.
 * ** Capital ** || || ||
 * || Jessica Dilworth || $ 50,000.00 ||
 * || Toni Robinson || $ 50,000.00 ||
 * || Colleen Williams || $ 50,000.00 ||
 * || ** Total Owner's Equity ** || $ 150,000.00 ||
 * **Cash Receipts** ||  || $ 630,000.00 ||
 * **Disbursements** ||  ||   ||
 * || Equipment || $ 30,000.00 ||  ||
 * || Cost of Goods || $ 2,000.00 ||  ||
 * || Selling Expense || $ 2,000.00 ||  ||
 * || Salaries || $ 30,000.00 ||  ||
 * || Advertising || $ 1,000.00 ||  ||
 * || Office Supplies || $ 5,000.00 ||  ||
 * || Rent || $ 1,000.00 ||  ||
 * || Utilities || $ 4,200.00 ||  ||
 * || Insurance || $ 2,500.00 ||  ||
 * || Taxes ||  ||   ||
 * || Loan Principal and Interest ||  ||   ||
 * || Total Disbursements ||  || $ 77,700.00 ||
 * **Net Cash Flow** ||  || $ 552,300.00 ||
 * || Total Disbursements ||  || $ 77,700.00 ||
 * **Net Cash Flow** ||  || $ 552,300.00 ||
 * **Net Cash Flow** ||  || $ 552,300.00 ||


 * Income Statement. **How much income do you plan to generate from sales for the first three years from the product/service? Explanation and reference to the projected operating statement. //( Projected Operating Statement – included in the appendix). //How much do you plan to spend for the first three years for expenses (cost of producing the product/service)? Explanation and reference to the projected income statement //(Projected Income Statement - included in the appendix//).  How much do you plan to generate for profitability of the operation for the first three years?
 * __**Revenue from Sales**__ ||  ||   ||   ||
 * || Gross sales || $ 630,000.00 ||  ||   ||
 * || Less sales returns and allowances || $ 1,000.00 ||  ||   ||
 * || Net Sales ||  || $ 629,000.00 ||   ||
 * Cost of Goods Sold ||  ||   ||   ||
 * || Beginning inventory || $ 50,000.00 ||  ||   ||
 * || Purchases || $ 50,000.00 ||  ||   ||
 * || Total goods available for sale || $ 100,000.00 ||  ||   ||
 * || Less ending inventory || $ 5,000.00 ||  ||   ||
 * || Total Cost of Goods Sold ||  || $ 95,000.00 ||   ||
 * **Gross Profit on Sales** ||  ||   || $ 534,000.00 ||
 * Operating Expenses ||  ||   ||   ||
 * || Salaries || $ 30,000.00 ||  ||   ||
 * || Advertising || $ 10,000.00 ||  ||   ||
 * || Sales promotion || $ 5,000.00 ||  ||   ||
 * || Travel and entertainment || $ 7,500.00 ||  ||   ||
 * || Depreciation - store equipment || $ 5,000.00 ||  ||   ||
 * || Miscellaneous selling expenses || $ 1,000.00 ||  ||   ||
 * || Rent || $ 18,000.00 ||  ||   ||
 * || Depreciation - delivery equipment || $ 6,000.00 ||  ||   ||
 * || Depreciation - office equipment || $ 12,000.00 ||  ||   ||
 * || Depreciation - vehicle || $ 6,000.00 ||  ||   ||
 * || Electric || $ 1,500.00 ||  ||   ||
 * || Gas ||  ||   ||   ||
 * || Insurance || $ 3,000.00 ||  ||   ||
 * || Telephone || $ 1,200.00 ||  ||   ||
 * || Miscellaneous general expenses || $ 1,000.00 ||  ||   ||
 * || Total Operating Expenses ||  ||   || $ 107,200.00 ||
 * Net Income from Operations ||  ||   || $ 426,800.00 ||
 * || Less interest expense ||  ||   || $ 64,020.00 ||
 * Net Income Before Taxes ||  ||   || $ 362,780.00 ||
 * || Less federal income taxes ||  ||   || $ 108,834.00 ||
 * Net Income After Taxes ||  ||   || $ 253,946.00 ||
 * || Less interest expense ||  ||   || $ 64,020.00 ||
 * Net Income Before Taxes ||  ||   || $ 362,780.00 ||
 * || Less federal income taxes ||  ||   || $ 108,834.00 ||
 * Net Income After Taxes ||  ||   || $ 253,946.00 ||
 * Net Income After Taxes ||  ||   || $ 253,946.00 ||
 * Net Income After Taxes ||  ||   || $ 253,946.00 ||


 * Balance Sheet. **Summarize the assets, liabilities and owner’s equity of the business for the first three years of operation. //(Balance Sheet – included in the appendix).//
 * **ASSETS** ||
 * **Current Assets** ||  ||   ||   ||   ||   ||
 * || Cash || $ 630,000.00 ||  || $ - ||   ||   ||
 * || Accounts receivable || $ 45,000.00 ||  ||   ||   ||   ||
 * || less allowance for bad debt ||  ||   || $ 675,000.00 ||   ||   ||
 * || Notes receivable ||  ||   || $ 1,500.00 ||   ||   ||
 * || Inventory ||  ||   || $ 10,000.00 ||   ||   ||
 * || Total Current Assets ||  ||   ||   ||   || $ 686,500.00 ||
 * **Fixed Assets** ||  ||   ||   ||   ||   ||
 * || Delivery equipment || $ - ||  ||   ||   ||   ||
 * || Less accumulated depreciation || $ 10,000.00 ||  || $ 32,500.00 ||   ||   ||
 * || Furniture and store equipment || $ 50,000.00 ||  ||   ||   ||   ||
 * || Less accumulated depreciation ||  ||   || $ (40,000.00) ||   ||   ||
 * || Total Fixed Assets ||  ||   ||   ||   || $ (7,500.00) ||
 * **Total Assets** ||  ||   ||   ||   || $ 679,000.00 ||
 * **LIABILITIES** ||  ||   ||   ||   ||   ||
 * **Current Liabilities** ||  ||   ||   ||   ||   ||
 * || Accounts payable ||  ||   || $ 24,000.00 ||   ||   ||
 * || Notes payable ||  ||   || $ 3,000.00 ||   ||   ||
 * || Salaries payable ||  ||   || $ 30,000.00 ||   ||   ||
 * || Income taxes payable ||  ||   || $ 6,000.00 ||   ||   ||
 * || Total Current Liabilities ||  ||   ||   ||   || $ 63,000.00 ||
 * **Long-term Liabilities** ||  ||   ||   ||   ||   ||
 * || Mortgage payable on equipment ||  ||   || $ 50,000.00 ||   ||   ||
 * || Note payable ||  ||   || $ 30,000.00 ||   ||   ||
 * || Total Long-term Liabilities ||  ||   ||   ||   || $ 80,000.00 ||
 * **Total Liabilities** ||  ||   ||   ||   || $ 143,000.00 ||
 * **OWNER'S EQUITY** ||  ||   ||   ||   ||   ||
 * Your Name, Capital ||  ||   ||   ||   || $ 268,000.00 ||
 * **Total Liabilities and Owner's Equity** ||  ||   ||   ||   || $ 411,000.00 ||
 * || Mortgage payable on equipment ||  ||   || $ 50,000.00 ||   ||   ||
 * || Note payable ||  ||   || $ 30,000.00 ||   ||   ||
 * || Total Long-term Liabilities ||  ||   ||   ||   || $ 80,000.00 ||
 * **Total Liabilities** ||  ||   ||   ||   || $ 143,000.00 ||
 * **OWNER'S EQUITY** ||  ||   ||   ||   ||   ||
 * Your Name, Capital ||  ||   ||   ||   || $ 268,000.00 ||
 * **Total Liabilities and Owner's Equity** ||  ||   ||   ||   || $ 411,000.00 ||
 * **OWNER'S EQUITY** ||  ||   ||   ||   ||   ||
 * Your Name, Capital ||  ||   ||   ||   || $ 268,000.00 ||
 * **Total Liabilities and Owner's Equity** ||  ||   ||   ||   || $ 411,000.00 ||
 * **Total Liabilities and Owner's Equity** ||  ||   ||   ||   || $ 411,000.00 ||
 * **Total Liabilities and Owner's Equity** ||  ||   ||   ||   || $ 411,000.00 ||


 * Break-Even Analysis. **Explain the point at which the operation will break even. //(Include a graph depicting this point – included in the appendix).//

Sweet Treats key financial measures for the first three years of operation compared to industry standards is that Sweet Treats hope to make more than the set standards. We would like to make 2,000 more than the standards are set for us to make. The product development cost the amount of supplies need to make our products. We will be purchasing our products from Sam's Club. We will recieve these items in bulk to help cut down the price and the expenses. The manufacturing costs will include the products we order. We will have to pay for the inventory that we will have to order inorder to supply and still be able to make the food for the customers. Then we will also have to pay inorder to have the products shipped to us. We will have to pay for delivery costs. We will also have to pay for the cooking utensils to cook the baked goods. We expect our sales to go up after a few years of being in business. We will gain loyal customers that will tell other people about our business. So this will help us gain customers. This will make our profits go up. The cost of goods for Sweet Treats will be sold at a good resonable prices. We will price our food occording to how much the inventory costs. We will make sure that it is split up and the cost is within a good resonable price. This way the costumers will be able to buy the food, and not go broke. As the years go on the prices will change, because we will realize what is in high demand and what isn't in such a high demand. This will help us summarize the cost of our products. Sweet Treats will have no capital equipment. We will be working for ourselves by ourselves. All the main workers Jessica Dilworth, Toni Robinson, and Colleen Williams will be recieving just about 33% of the profits. We will all work part time and will be recieving $12.00 an hour starting pay. We will need to pay for billboards to help us advertise our business. Then the cost of the product will be determined by the demand of the product. The first three years will be a little bit more expensive, because we will be just starting out and will be paying for everything in the beginning. The second and third year will be a lot easier for our business to run. Sweet Treats operating expenses will include the money to help repair and fix anything that is to go wrong with in the first three years. We will need to buy all the equipment needed to operate the business. Then we will have to pay for our appliance to be fixed. We will have to get our microwave, dishwasher, oven, counters, cutting boards,ect. We will have to fix the restrooms up to make sure that they are running and properly cleaned at all times. We will have to replace any tables and chairs that will be broken. We will need to repaint the walls, because they will get ruined throughout time. We want to keep up the apperance of the bakery so people will want to keep coming back. This way our customers will be able to eat in comfort. We will most likely have to fix our register, and make updates to it to fit the needs we need it for. These are things that will need to be fixed inordere for our business to ba able to stay in business, and to pass the health inspection. Any other expenses that we will have are any problems that we will have. We will probably have to fix up the building just from normal wear and tare of the building. We will have to renevate the building to make it meet the standards to pass inspection so we will be able to stay in business. We will have to pay for any dishes that break and need redone. We will have to replace tables, chairs, counters, flooring, and facilities. We will also have extra expenses if we need to buy more supplies to help us sell items. Sweet Treats assumes that by our third year in the market we will have at least a 45% market share. = Growth Plan (pages 105) DONE = **Growth Strategy**. What growth strategy has been selected and how it will be implemented? What challenges will have to be overcome and how will they be handled? Are growth strategy is to bring in as many customers and we can possible bring in. We will have to work through the hardships of not having a lot of customers at first, but hopefully Sweet Treats name will get around and we will become a popular attraction to local people. We want to fully satisfy our customers to insure that they will keep coming back. Hopefully in the end we will have so many loyal customers that we will not ever have to worry about money issues again. It will help bring in more customers to help us gain customer loyalty. This will help our business become successful and be able to make good homemade products that leave our customers coming back. The resources that we will need to fund the growth are hopefully our customers will love our products so much that they will tell other people about them to help us keep our business running. We will also have advertising on billboards to tell people about are business. This will hopefully bring in new customers. This will help affect our operational and strategic plan by how we order our inventory. If we have a lot of customers that love a certain food we will have to make sure that we get enough ingredients to supply it for all the customers. =  Contingency Plan (page 105)   = There are a few risks of starting our business. One of them is the risk of going out of business. We have the risk of not having enough customers and this would cause us not to make enough money to keep our business up and running successfully. We also have the risk of having a baking fire while cooking. This would cause burnt food for the customers and maybe even a whole bakery fire. We will have to make sure that the stove is properly cleaned at all time to help prevent this. We will just have to watch the food to make sure that it doesn't burn. If the business plan does not work we will sell it and use whatever money we get to pay the rest of it off. Then if there is any money left we will split it between the owners. When we liquidate the inventory and the equipment we will just sell it with the building itself. Then the next plan will be to gain money back and maybe in the future start up the business again, but this time we will take a better approach at running the business. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"> = Appendix A = The appendix should include any supporting documentation needed to better understand the business plan. Items to include, but not limited to are: Cash Flow Projection **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, Cash Flow Statement) (Pages 441)** Contracts already negotiated **(Pages 154 – 161)** Initial Capitalization Plan **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, Initial Capitalization Plan)** Partnership Agreement **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, General Partnership Agreement)** Projected Income Statement **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, Projected Income Statement) (Pages 437 – 439)** Projected Operating Statement **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, Projected Operating Statement)** References Resume for each partner **<span style="FONT-SIZE: 26pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'">Resume __** <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'">Mrs. Best-Proctor <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'">Dear Mrs. Best-Proctor <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'">Jessica Dilworth, Toni Robinson, and Colleen Williams want to build a bakery. Jessica Dilworth went to Mercyhurst, and Toni Robinson and Colleen Williams graduated from Edinboro University. We graduated with a degree in business. Over the years of going to college we realize that we want to open up our own business. We want to create a place that people will enjoy. That is our goal. We have all worked in the food business, and know how it works. So we are fully prepared for the ups and downs of owning our own business.
 * Financial Analysis. **Summarize the key financial measures for the first three years of operation compared to industry standards.
 * Product Development Costs. ** Describe the expenses associated with developing your product or service before manufacturing it.
 * Manufacturing Costs. ** If applicable, describe the expenses associated with manufacturing your product.
 * Sales Revenue. **Explain the rationale for the sales projections for the first three years of operation.
 * Cost of Goods Sold. ** Summarize the cost of goods sold for the first three years of operation.
 * Capital Equipment. **Summarize the cost of capital equipment that will be required and explain the method for depreciation.
 * Salary and Wages. **Summarize the cost of salaries and wages for the first three years of operation.
 * Selling and Marketing Expenses. **Summarize the cost of selling and marketing for the first three years of operation.
 * Operating Expenses. ** Summarize the operating expenses for the first three years of operation.
 * Other Expenses. **Explain any additional expenses associated with the business.
 * Assumptions. ** List your assumptions used to create the pro forma financials.
 * Effects of Growth ** . What effects will the growth have on the company? What resources are needed to fund the growth? How will this growth affect operational and strategic issues? Explanation of how the growth will be funded.
 * Risks**. What are the risks associated with this business? What are the course(s) of action you will take to minimize the risks? What will happen if your business plan does not work out? How will you liquidate the inventory, equipment, etc.? What will be the next plan?