Market+Analysis

__**Market Analysis**__


 * focus on the people who you intend to market and sell your product to
 * first step= define target market
 * make projections about target market
 * answer general questions like the age, gender, residency, income, lifestyle, etc.
 * ask specific questions that are directly related to you're product or service
 * once all the info is gathered the Market Analysis is easy to be written


 * Conducting a market analysis will help you: **
 * 1) Prepare to enter a new market
 * 2) Launch a new product/service
 * 3) Start a new business


 * At the completion of this exercise, you should be able to: **
 * Explain the concepts of a marketing analysis
 * Determine if there is a need for your idea or product/service
 * Identify a new market
 * Analyze your current market
 * Gain a competitive advantage
 * Begin to establish a marketing plan

 **The marketing analysis process can be broken down into six steps: **
 * 1) Defining the problem
 * 2) Analysis of the situation
 * 3) <span style="font-family: Helvetica,Arial">Obtaining data that is specific to the problem
 * 4) <span style="font-family: Helvetica,Arial">Analysis and interpreting the data
 * 5) <span style="font-family: Helvetica,Arial">Fostering ideas and problem solving
 * 6) <span style="font-family: Helvetica,Arial">Designing a plan


 * References:**

http://www.va-interactive.com/inbusiness/editorial/sales/ibt/market_analysis.html