Sara,+Erica

= ENTREPRENEURSHIP =

Business Plan Guidelines
= =

= = = Cover letter = = = = =  April 17, 2008 Mrs. Yvonne Best-Proctor FLBHS Bank 931 High Street Waterford, PA 16441 Dear Mrs. Best-Proctor: TURI Western Boots is a cowboy boot fashion company. We make several styles of western boots. Every boot is guaranteed to last in durability, color, and comfort. Our business is going to be successful because of the variety of boots from fashion, to show, and casual to appeal to all age groups and genders. Our company TURI Western Boots will be starting out with a Capital loan of $750,000.00. We are obtaining the money from Bank of Americas. We are going to use the money to buy our store building, and factory to make the boots. Profit from our business will go directly to paying back the loan to the bank. Thank you Mrs. Best-Proctor for taking the time to evaluate our request for TURI Western Boots. For further questions or a reply you can contact TURI Western Boots through owners Erica Bucceri and Sara Turi. We can be contacted directly in our office from 9:00p.m. – 5:00p.m. through our company number 1-800-373-BOOT extension 20. Sincerely yours, Erica Bucceri Sara Turi
 * TURI Western Boots **
 * Erica Bucceri & Sara Turi **
 * 2668 Cowboy Avenue **
 * Bootleg, Texas 86324 **
 * 1-800-937-BOOT **
 * Fax: 1-800-WES-TERN **

= Cover page =

  2668 Cowboy Avenue Bootleg, Texas 86324 1-800-937-BOOT Fax: 1-800-WES-TERN [|www.freewebs.com/turiwesternboots/] 
 * TURI Western Boots **

= Title pAGE = **<span style="FONT-SIZE: 24pt; FONT-FAMILY: 'Times New Roman','serif'">TURI Western Boots ** <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Ms. Erica Bucceri <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">1078 Hobbs Lane <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Waterford, Pennsylvania 16441 <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Ms. Sara Turi <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">11628 Martin Road <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Waterford, Pennsylvania 16441 <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">May 9th, 2008 <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Erica Bucceri <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Sara Turi

= Table of Contents = <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> 13 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Competitive Analysis || 14 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Marketing Plan || 15 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Operational Plan || 16 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Organizational Plan ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Page: || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">  ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">1 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">………………………………………………………... || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Cover Letter ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">2 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">………………………………………………………... || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Cover Page ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">3 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">………………………………………………………... || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Title Page ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">4 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">………………………………………………………... || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Table of Contents ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">5 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">………………………………………………………... || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Statement of Purpose ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">6 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">………………………………………………………... || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Executive Summary ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">7 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">………………………………………………………... || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Goals and Objectives ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">8 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………....... || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Management Team Plan ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> 9 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">………………………………………………………... || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Company Description ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> 10 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Product/Service Plan ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> 11 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Industry Overview ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> 12 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Market Analysis ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> 17 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Financial Plan ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> 18 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Growth Plan ||
 * <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> 19 || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">……………………………………………………….. || <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Contingency Plan ||

= Statement of Purpose = <span style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman','serif'">

<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> Turi Western Boots is planning to operate by partnership between Sara Turi and Erica Bucceri. Our company is asking for a loan to get a jump start on our business. We plan to build and manufacture our products in Bootleg, Texas. The loan will cover the building expenses and expenses to make our boots before they are sold. Once incoming profit is plenty, we will pay the loan in amounts accommodated to profit expenses. <span style="FONT-SIZE: 14pt; TEXT-TRANSFORM: uppercase; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">

= Executive Summary =

TURI Western Boots is the new brand name to Rodeo and casual wear. Our business concept is focused solely on the customer having a reliable boot that is better than all the rest. Our idea for this company is unique because for as long as I, Erica Bucceri, and Sara Turi can remember there has been the same name brand boots on top. These top name brands include Justin Boots, Ariat, and Durango Boots. We want to rise above all the competition and create the "perfect cowboy boot" We will provide the best comfort, durability, and style to appeal to every age group and type of person. We find it very important to gain brand loyalty from customer so we can rely on them for spread of our product through word of mouth, and have them buy our boots for a lifetime. Instead of the same old choices we will be bringing a new market of boots to consumers. The projections for sales are at a constant up rate. We plan to keep beating our old goals and making new ones. Costs and profits will be in balance and will cover eachother. All profits will benefit us as the owners, Erica Bucceri, and Sara Turi, and employees will get paid more if our profits are in extreme excess. The need of land and building are needed to kickstart our business. Equipment will be needed to build our manufacturing plant warehouse to kickstart the business. The amount we are interested in borrowing is $750,000.00 and we plan to pay it back within the first three years of operation. TURI Western Boots will be a success and will be the next name brand out there on the market.

= = **
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'">TURI Western Boots vision is to be able to bring the most comfortable and durability to any boot around. We would like to give the American farmer, rodeo enthusiast, and livestock showman the boot they have been needing. TURI Western Boots stands behind the boots we make 100%. This is our vision statement until the last day our company is running.
 * <span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'">TURI Western Boots’ mission statement is to supply boots to over 3,000 consumers by the end of our first year. By the second year we would like to sell over 4,500 pairs of boots. **<span style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 18.0pt">

= = = Goals and Objectives = TURI Western Boots would like to be a well known name brand. We would like to get our boots out in the market. We are giving people a great quality boot that will make them brand loyal for life. TURI Western Boots main goal is to get the hardworking people the boots they deserve. TURI Western Boots wishes to accomplish the results of a successful business and success as entrepreneurs. Our objectives are bringing another brand of boots into the market, but being above all others. Our company's short term goal is to get out name out. TURI Western Boots long term goal is to be a part of the American household for years to come. Another goal accompanied by TURI Western Boots is to bring new and improved boots every year.

= Management Team Plan = = = <span style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman','serif'"> __<span style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman','serif'">Management Team Plan __ <span style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Key executives: The qualifications of all partners is at it's highest potential. The exposure intended to business is volunteer work, leisure pursuits and paid employment. The can provide a valuable experience that could be helpful in running our business. See powerpoint for job positions, titles, and job descriptions. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Key Advisors: Erica Bucceri, Sara Turi: advisory board/key advisors in policy decisions. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Service Providers: Purchasing and inventory activities - We will purchase our products and supplies from Montana Leather. We will account for the inventory by upping our marketing. Inventory of supplies and equipment will be used and mass production sales will be obtained. Inventory will be conducted at the end of each month. Production and distribution activities: Our boots will be produced at our main manufacturing plant in Bootleg, Texas and distributed across the country by frieght semi to stores. It will be sold to customers at these stores, online, and by mail order (catalog).

= = = = = = Include an organization chart of all employees’ title and job description. The chart is to be designed in PowerPoint and included in the Appendix. The detailed description of each partner and his/her job description should be included in the plan.

**Key Advisors. **Outline the advisory board/key advisors in policy decisions. The chart is to be designed in PowerPoint and included in the Appendix. The detailed description of each board member and his/her expertise, skill sets and personal traits.

<span style="FONT-SIZE: 14pt; TEXT-TRANSFORM: uppercase; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"> = Company Description <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> = <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Motivations <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">The motivations of Turi Western Boots is to get a fan based customer loyalty name to our company. We make hand checked new style boots unique from any others in comfort and reliability. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Entrepreneurial Opportunity <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">The entrepreneurial opportunity of this business is the ability to expand. We can expand by setting up stores across the country and franchising our boot industry. We can also make clothing lines and other leather products which is our specialty. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Questions & Answers <span style="FONT-SIZE: 12pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"> ü  <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">What is the product or service being offered? <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">The product offered is a quality western style cowboy boot for all ages, in all sizes and a wide variety of colors and styles even custom boots. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"> ü  <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Who is the customer? <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">The customer is teenagers, adults, parents, and marketers. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"> ü  <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">What is the benefit you are providing? <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">The benefit we are providing is a hand-checked guaranteed product better than any other in comfort, structure, and durability. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"> ü  <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">How will you get the product or service to the customer? <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">We will get the product to the customer by stores, internet, rodeos and events, and catalog (mail order). <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"> ü  <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">When, how, and why the potential entrepreneur developed the idea for the business? <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">TURI Western Boots, owners Erica Bucceri and Sara Turi developed this idea for business because of the expansion possibilities, and new market space for a new brand name product better than anything else.

= Product/Service Plan = <span style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> **<span style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman','serif'">Products and Services. **<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> Our boots will be created and produced at TURI Western Boots manufacturing companies. The process of creation will be a pattern cut out of our patented Jersey Bull-hide leather or patented Ostrich-hide leather. Each boot will be made in rough-out bull leather, smooth bull leather, glossed bull-hide leather, quilled ostrich leather, or smooth ostrich leather. After the pattern has been cut, it will be dyed according to the style. A size will be selected as the rubber bottom sole to attach to the pattern. The leather will be stitched in pattern according to the style of the boot. It will be attached to the rubber bottom, and then a stiff rubber heel will be glued and screwed to the sole of the boot. The finishing detailing of the boot will be hand crafted, engravements, tags, and stamps will be impressed into the boots with our company name and symbol. Next the boot style will be completed by adding extra coloring to certain areas, and extra stitching and/or dying. The boots will be hand-checked for manufacture defects, and put on a size chart to confirm the same fit of both boots. The boots will then be stuffed with paper to prevent crushing and put in a TURI Western Boots durable cardboard box and labeled with style and size.

<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> =<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Unique Selling Proposition: =

<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> Our products will have many unique features. We will have the soles of each shoe so durable and solid that not even a nail would be able to penatrate through. They will have grip, not like most cowboy boots. Located at the top if the boot will have a small loop for easy placeing on the foot. The colors are emaculate, and not any other boot has as much artictic assests. We would have some available with liners for any weather condition. All boots will be waterproof. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> =<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Competitive Products or Services: =

<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> We will have not only the most durable and trusting boots out on the market, but we will have the cheapest. Many of our features are not on any other boot around, such as our solid soles, loop for easy placing on the foot, and the unbelievable artwork. By buying one of our boots the benefits are endless. With no other boots that look similar to ours heads will be turning, depending on which boot you choose to own, many colors and styles would be available. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">

= = = Industry Overview = Research of the industry and market you plan to target. It analyzes your customers, competition and industry.


 * Projected Industry Sales and Profits**. Explained in graph (Word document)


 * Competitive Set**. Our company's competitive set of direct competitors are the name brand producers Justin boots, Ariat, and Durango boots. Indirect competitors are other boot companies that are trying to be the next brand name product.


 * External Environment**. The factors that may impact our economic secor is the decline in economy support. It may impact our company because of the economy it will determine how much money we can sell our boots for.


 * Product Life Cycle**. D The product life cycle of our boots is: First the boot will be made, then it will be personally examined. It will be boxed and shipped by frieght across the company and/or stored at our warehouse for online and mail orders. After being sold, a new boot will be made to replace the space of the sold boot. We will use this strategy to deplete inventory and make only as much as we sell.


 * Barriers to Entry**. A Barriers to entry- economies of scale, economics, legal and political, regulatory, brand loyalty, propietor technology and access to distribution channels are all barriers we will have to counteract. We will counteract them by learning from mistakes of other companies. Security of our product is guarenteed and will be inforced to it's maximum potential.

= = = Market Analysis = = = =Demographic Profile. We will be growing each year that we are on the market. Our industries are successful because of the many employees that we have. Each employee has a specific job to complete on a daily basis. Our company plans to remain stable or grow at all times. = = = =  Psychographic Profile. The people that will be buying our products will be using them for not only working on the farm or riding in a rodeo, but for everyday use. Our studies show that parents buy the boots for their children. The teenagers often buy them for themselves. = = = =Customer Behaviors. Our target market is all ages. We make boots for babies, kids, teens, men and women of all ages. The behaviors of our target market have the motivations of agricultural backround and they want a stylish boot for livestock showing, dress, casual wear, work, and livestock work when the purchase our boots. = = = =Target Market Opportunity. We will be advertising according to the surroundings and the consumers. Our target market is all ages, solely on getting consumers to buy our boots. = = = = = = = = = = = = = = = = Competitive Analysis = = = = = = Direct and Indirect Competitors. Our competitors are the name brand boot companys like Justin, Ariat, Durango. They all take up the market space currently, and are at the top of the competition. We plan to rise above them all with the best Brand Name product. = = = =  Value Proposition. Justin boots: We plan to design boots more fashionable. Ariat: We plan to beat them in comfort and durability. Durango: We plan to beat them at durability. = = = =Strengths and Weaknesses. Justin: They recently sanctioned with the American Quarter Horse Association. We need to sanction and make models of boots from major rodeos, and livestock associations. The threats are that they have already brand loyal customers. = = = =Sustainable Competitive Advantage. Our competitive stride towards this business will pass by all others, we plan to combine everything into our boots. Best comfort. Best style. Long Lasting. Guarenteed. <span style="FONT-SIZE: 14pt; TEXT-TRANSFORM: uppercase; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"> = =<span style="FONT-SIZE: 14pt; TEXT-TRANSFORM: uppercase; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"> = =<span style="FONT-SIZE: 14pt; TEXT-TRANSFORM: uppercase; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"> = =<span style="FONT-SIZE: 14pt; TEXT-TRANSFORM: uppercase; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"> = = Marketing Plan =


 * Total Product Experience**. Our product will gain experience as we gain brand loyalty from customers.


 * Place Strategy**. We are located athe given address because it is as the center of the western world, Texas. Our distibution strategy is to get out into the public at events and conventiently be located in cities across the cou


 * <span style="FONT-FAMILY: 'Arial','sans-serif'">Promotion Plan **<span style="FONT-FAMILY: 'Arial','sans-serif'">. Our marketing and advertising include: television (press release), radio, newspaper, telephone directory, direct-mail, magazine, outdoor, transit, billboards, and sanctioning from rodeo and livestock events, sponsorship, and donations. We will monitor and evaluate the medias effectiveness by the amount of inventory left at the end of each month.


 * <span style="FONT-FAMILY: 'Arial','sans-serif'">Pricing Plan **. We will set the prices at a competitive balance between others, and the amount of advertisement completed. Pricing objective include: maximize sales, discourage completion, maintain and image, increate profits, attract customers and gain name brand loyalty. Our primary pricing strategy include demand-based pricing, coast-based pricing and completion-based pricing. All will be included in a time-base breakeven point pricing.

= Operational Plan =

<span style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman','serif'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> TURI Western Boots’ main store will be located in Bootleg, Texas. TURI stores can also be located at any Prime Outlet malls, Rodeos, Agricultural Events, and Congresses. TURI Western Boots can also be located online, or by catalog and telephone. Our main store facility will be a large warehouse with every product made. Other stores in outlets will be a regular sized outlet store, and sell most popular items, and new release items. At Rodeo, Agricultural Events, and Congresses will be open store trailers that sell the most popular items, and new release items and special show prices. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"> The equipment needed at all stores will be, store t-shirt racks, boot racks, clothing racks, special display racks, cash registers, decoration, bags, employees, boxes, anti-theft sensors, storage space/rooms, parking lot, parking lot bumpers, computers, paper, catalogs, telephones, announcement system, customers bathrooms, and employee bathrooms

<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'">Our boots will be created and produced at TURI Western Boots manufacturing companies. The process of creation will be a pattern cut out of our patented Jersey Bull-hide leather or patented Ostrich-hide leather. Each boot will be made in rough-out bull leather, smooth bull leather, glossed bull-hide leather, quilled ostrich leather, or smooth ostrich leather. After the pattern has been cut, it will be dyed according to the style. A size will be selected as the rubber bottom sole to attach to the pattern. The leather will be stitched in pattern according to the style of the boot. It will be attached to the rubber bottom, and then a stiff rubber heel will be glued and screwed to the sole of the boot. The finishing detailing of the boot will be hand crafted, engravements, tags, and stamps will be impressed into the boots with our company name and symbol. Next the boot style will be completed by adding extra coloring to certain areas, and extra stitching and/or dying. The boots will be hand-checked for manufacture defects, and put on a size chart to confirm the same fit of both boots. The boots will then be stuffed with paper to prevent crushing and put in a TURI Western Boots durable cardboard box and labeled with style and size.
 * Product Development Process**.


 * Operational Logistics**. The inbound logistics of our company are the service and quality product sold to customers from our company. Outbound logistics of TURI Western boots are reaching the public. We need to get out there and get our name out and prove to people how our boots are the best. Order fulfillment will be used by tracking of every item with conformation of the product reaching it's destination. Customer service policies are to always make the customer happy no matter what.

= = = ORGANIZATIONAL PLAN ) = = = =Job Descriptions . The key department heads are Erica Bucceri and Sara Turi. Managers positions will be only one under the key department heads. Managers will be in charge of stores they are posted at and mailing and online departments. They will be in charge of running the store, managing employees, and being accountable for all resposibilities. = = = =Human Resources . Human resource policies are: All trash must be properly desposed of, extra recyleable material must be recycled, and absolutely all measures will be taken to have exaust friendly trucks, and an environment friendly manufacturing plant. = = = =Legal Structure . The legal stucture for our business is very important. We will comply witht he legal agreements of environment safety, proper care for employees, and will be loyal to any partnership agreements. and government regulations that affect our business. = = = =Insurance. The insurance needs for the company are for our manufacturing plant, our stores, all trucks, and employees. Highmark Insurance Business will provide the coverage for all. = = = = = = = = = = = = = = Financial Plan = The financial forecasts for the future of the business TURI Western Boots. //
 * Sources and Uses of Funds.** The cost of starting the business and maintaining it for a specified period of time is $450,000.00. The sources of our payments are from bank loans and profit from our business. The funds required are to meet a monthly goal of profit balancing supply and demand, market space, advertising, marketing, and manufacturing. The initial capitalization plan (//Initial Capitalization Plan - included in the appendix).
 * Cash Flow. **TURI Western Boots' cash flow projection will be included in the apendix. The cash flow projection shows the limitations and benefits from profit defining over three years.


 * Income Statement. **We plan to generate over $1,500,000.00 from sales in the first three years from selling boots and merchandise. Our projected operating statement shows how well our business is operating and how it's operating. In the three years of expenses for producing th product is $250,000.00 or less if possible. Reference to the projected income statement shows how much we plan to generated for profitability of the operation which is over $500,000.00 to run the business.


 * Balance Sheet. **For the first hree years of operation our assets, liabilitied and owner's equity is at it's full responsibility in compliance with the owners of TURI Western Boots.


 * Break-Even Analysis. **Point Graph on word document!


 * Financial Analysis. **Some of the key finacial measures compare to the industry standards, but goals are met to exceed the industry standards. We will take extreme measures, especially in marketing to beat industry standards and blow away the competition.


 * Product Development Costs. **The expenses associated wil developing our product before manufacturing it is getting employees, a facility, and all supplies, leather, and shipping needs.


 * Manufacturing Costs. **The expenses associated with manufacturing our boots is the cost of gas to distribute products, and employees for stores, and traveling employees for Rodeos and major events.


 * Sales Revenue. **The rationale for the slaes projections for the first three years is at a constant increae. Sales revenue is in comparion with customer demand and our supply of product.


 * Cost of Goods Sold. **The cost of our boots being sold for the first three years of operations is summarized to be $250,000.00 but only in manufacturing the boots.


 * Capital Equipment. **The cost of captial equipment is what is only needed to build our warehouse and stores, and employees, (American citizans).


 * Salary and Wages. **The salary of employees will be minimum wage for one month (training period) according to position and then raised according to work type, postion, age, and employer.


 * Selling and Marketing Expenses. **SThe cost of selling and marketing for the first three years will be one fourth of all sales extra product. We take up our business as "The Marketers". It has proven to be a success in the Pennsylvania Business Week I, Erica Bucceri, have participated in.


 * Operating Expenses. **The operating expenses for the first three years are $350,000.00 which includes electric, maintenance, etc.

= = = Growth Plan =
 * Other Expenses. **Additonal expenses will be based on going to agricultural and livestock events, and Rodeos for company promotion and also donations for good reputation and sponsorship.

<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'">TURI Western Boots would like to expand across the country and open a chain of stores. We would like to advertise in any place possible. We would like to plan to have enough profit in the first two years to be able to build/buy more storage and add more stores throughout the country. <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'"> <span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'">The growth would have a tremendous effect on the company. We would be able to get our products out easier. We would make a better profit, and have major success. We would possibly need to take out another loan to build on. It would affect operational and strategic issues. The growth would be funded by our profit from the years before and also from our sponsors. We would have ads in our catalogs that would also earn us greater recognition.

= Contingency Plan = = = <span style="FONT-FAMILY: 'Arial','sans-serif'">There are many risks associated with starting a business. One of the risks would be that there would be some kind of manufacturing defect. The first year will be solely based on the outcome of our sales. In TURI Western Boots we try to take every action to avoid any risks. We will personally check each boot to decide if it’s top of the line. We will test any new design and make it workable for every day life. If TURI Western Boots does not succeed it will be a disappointment to everyone involved in our business. We will then clear our inventory by mass marketing. We will sell all of our equipment and our building to anyone interested in owning it. The next plan would be to pay off any debt.

<span style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"> = Appendix A = The appendix should include any supporting documentation needed to better understand the business plan. Items to include, but not limited to are:

Cash Flow Projection **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, Cash Flow Statement) (Pages 441)** Contracts already negotiated **(Pages 154 – 161)** Initial Capitalization Plan **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, Initial Capitalization Plan)** Partnership Agreement **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, General Partnership Agreement)** Projected Income Statement **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, Projected Income Statement) (Pages 437 – 439)** Projected Operating Statement **(O Drive, Mrs. Best-Proctor’s Classes, Entrepreneurship, Projected Operating Statement)** References Resume for each partner